Nurkariani, N. L., and K. A. D. . Febriani. “The Influence of Brand Equity and Direct Marketing on Purchase Interest That Impacts The Purchase Decision of Wardah Cosmetics Products At Abadi Store”. INVEST : Jurnal Inovasi Bisnis Dan Akuntansi, vol. 5, no. 1, May 2024, pp. 134-4, doi:10.55583/invest.v5i1.651.