NURKARIANI, N. L.; FEBRIANI , K. A. D. . The Influence of Brand Equity and Direct Marketing on Purchase Interest That Impacts The Purchase Decision of Wardah Cosmetics Products At Abadi Store. INVEST : Jurnal Inovasi Bisnis dan Akuntansi, [S. l.], v. 5, n. 1, p. 134-144, 2024. DOI: 10.55583/invest.v5i1.651. Disponível em: https://journal.al-matani.com/index.php/invest/article/view/651. Acesso em: 6 jul. 2025.