AHIDIN, U.; WARDANA, W.; ASTUTI, R.; LUSIAH, L. Model of Customer Value and Purchase Decision Analysis. INVEST : Jurnal Inovasi Bisnis dan Akuntansi, [S. l.], v. 7, n. 1, p. 454-468, 2026. DOI: 10.55583/invest.v7i1.2073. Disponível em: https://journal.al-matani.com/index.php/invest/article/view/2073. Acesso em: 5 jun. 2026.