Analysis of Digital Marketing Strategies in Increasing Sales of Singgasana Cafe and Resto in Tanjung Bumi District Bangkalan Regency
DOI:
https://doi.org/10.55583/invest.v5i1.746Keywords:
Digital Marketing Strategy, Sales, Singgasana Cafe and Resto, Point-of-Sale (POS)Abstract
Digital marketing strategy that can increase sales of Singgasana Cafe and Resto in Tanjung Bumi District , Bangkalan Regency. This research is based on This is due to the increasingly competitive culinary business context, where the existence of digital marketing has become important to attract customers and expand market share. Singgasana Cafe and Resto, which was founded in 2015, has become a popular destination with a charming beach panorama. The aim of this research is to understand the digital marketing practices implemented by Singgasana Cafe and Resto and analyze their impact on increasing sales. The research method used is a qualitative method with a Systematic Literature Review (SLR) approach and direct interviews with the Cafe Owner, namely Mr. Mohammad Sahri SH, MH,. and mrs. Nia manager . SLR is used to identify trends, best practices, and current research. related to digital marketing strategies in the culinary industry. Interviews with owners and managers were conducted to gain in-depth insight into the implementation of digital marketing strategies at Singgasana Cafe and Resto. The research results show that Cafe and Resto Singgasana has succeeded in integrating digital marketing strategies well, including the use of social media, personalization of services, and use of Point-of-Sale (POS) technology. Implementation of this strategy has a positive impact on sales, increases customer engagement, and strengthens the brand image of Cafe and Resto Singgasana.
References
Adhawiyah, YR, Anshori, MI, & AS, F. (2019). The Role Of Social Media Marketing In Creating Purchasing Decisions Through Brand Awareness (Study on Instagram Clothing Line Bangjo). Tirtayasa Ekonomika , 14 (2), 267. https://doi.org/10.35448/jte.v14i2.6530
Anshori, MI (2017). Entrepreneurial Analysis of Madurese Business Success. Success in Business , 1–6. http://repo.unand.ac.id/id/eprint/5061
Avita, DN, Aditya, R., Fakhrudin, A., Tohir, NI, & Anshori, MI (2023). Maximizing Strategies For Developing Business In The Digital Transformation Era. Multidisciplinary Journal Warehouse , 1 (4), 56–61.
Carolin Tiara, L., Ryzki Lestari, H., Dwi Nur Kholifah, C., Fakhrul Fakhriza Zulfi, R., Isa Anshori, M., Management Studies, P., & Economics and Business, F. (2023). Digital-Based Training and Development: Implementation of Online Learning, Interactive Training Platforms, and Simulation Technology in Employee Development. Journal of Management, Economics and Entrepreneurship , 1 (4), 359–379. https://doi.org/10.58192/wawasan.v1i4.1384
Fattah AL-AZZAM, A., & Al-mizeed, K. (2021). The Effect of Digital Marketing on Purchasing Decisions: A Case Study in Jordan. Journal of Asian Finance , 8 (5), 455–0463. https://doi.org/10.13106/jafeb.2021.vol8.no5.0455
Jamilati, Novia, MIA (2023). Use of Digital Technology to Improve the Performance of Sustainable Tourism Managers Case Study in Bangkalan Regency . 3 , 154–169.
Mahyadi, M., & Anshori, MI (2023). Feedback and Evaluation of Organizational Performance: A Literature Review. Journal of Management, Economics and Entrepreneurship , 3 (2), 161–178.
Makrides, A., Vrontis, D., & Christofi, M. (2020). The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas. Business Perspectives and Research , 8 (1), 4–20. https://doi.org/10.1177/2278533719860016
Mohammad Arief, Mochammad Isa Anshori, AYA (2022). Experiential Marketing And Consumer Satisfaction: Meta Analysis Study. International Journal of Social, Service and Research , 2 (5), 365–375. https://scholar.archive.org/work/utxqmkvpavb5zhjnw4pn7oj67e/access/wayback/https://ijssr.ridwaninstitute.co.id/index.php/ijssr/article/download/108/195
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society , 3 (1), 40–55. https://doi.org/10.54783/ijsoc.v3i1.264
Sugiyono. (2017). Quantitative, Qualitative, and R&D Research Methods . Alphabet.
Tien, NH, Jose, RJS, Mai, NP, Dung, HT, Oanh, NTH, & Phuoc, NH (2020). GUMAC and HNOSS digital marketing strategies in Vietnam fashion market E-learning, E-gov, E-business View project Higher education management View project International Journal of Multidisciplinary Education and Research Digital marketing strategy. International Journal of Multidisciplinary Education and Research , 5 (4), 1–5. https://www.researchgate.net/publication/342752380
Verhoef, P. C., & Bijmolt, T. H. A. (2019). A marketing perspective on digital business models: A framework and overview of the special issue. International Journal of Marketing Research , 36 (3), 341–349. https://doi.org/10.1016/j.ijresmar.2019.08.001
Wahyudi, A., Bhismi, M., Assyamiri, T., Al Aluf, W., Fadhillah, MR, Yolanda, S., & Anshori, MI (2023). The Impact of Digital Era Transformation on Human Resource Management. Journal of Management Stars (JUBIMA) , 1 (4), 99–111. https://doi.org/
Wulandari, AR, Arvi, AA, Iqbal, MI, Tyas, F., Kurniawan, I., & Anshori, MI (2023). Digital HR: Digital Transformation In Increasing Productivity In The Work Environment. Journal of Management Science Publications , 2 (4), 29–42.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Yuliana Dewi Sulis, Mochammad Isa Anshori, Nurita Andriani
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
