Unveiling Shopee’s E-Commerce Success: How eWOM, Promotions, Product Variety, and Security Shape Gen Z and Millennials’ Purchase Decisions. IJISIM [Internet]. 26 decembrie 2024 [citat 30 iulie 2026];2(2):56-65. Disponibil la: https://journal.al-matani.com/index.php/ijisim/article/view/1018