„Unveiling Shopee’s E-Commerce Success: How eWOM, Promotions, Product Variety, and Security Shape Gen Z and Millennials’ Purchase Decisions”. International Journal of Information System and Innovation Management (IJISIM), vol. 2, nr. 2, decembrie 2024, pp. 56-65, https://doi.org/10.55583/ijisim.v2i2.1018.