Jimmy, J., Hamzah, M. L., & Rizki, M. (2024). Unveiling Shopee’s E-Commerce Success: How eWOM, Promotions, Product Variety, and Security Shape Gen Z and Millennials’ Purchase Decisions. International Journal of Information System and Innovation Management (IJISIM), 2(2), 56-65. https://doi.org/10.55583/ijisim.v2i2.1018