Jimmy, J., Hamzah, M.L. and Rizki, M. 2024. Unveiling Shopee’s E-Commerce Success: How eWOM, Promotions, Product Variety, and Security Shape Gen Z and Millennials’ Purchase Decisions. International Journal of Information System and Innovation Management (IJISIM). 2, 2 (Dec. 2024), 56-65. DOI:https://doi.org/10.55583/ijisim.v2i2.1018.