Kaniawati, Keni, Nurul Hermina, and Yani Iriani. 2026. “Product Innovation, Partnerships, Market Orientation, and Footwear SME Performance: The Mediating Role of Marketing Strategy”. INVEST : Jurnal Inovasi Bisnis Dan Akuntansi 7 (1):144-67. https://doi.org/10.55583/invest.v7i1.2059.