KUSUMAWATI, R. D.; WIBOWO, A. P.; DUTT, H. . Examining the Integrated Effects of Online Reviews, Sensory Branding, Digital Marketing, and Pop Culture on Consumer Purchase Decisions . INVEST : Jurnal Inovasi Bisnis dan Akuntansi, [S. l.], v. 7, n. 1, p. 404-420, 2026. DOI: 10.55583/invest.v7i1.2082. Disponível em: http://journal.al-matani.com/index.php/invest/article/view/2082. Acesso em: 30 may. 2026.