SITUMORANGA, I. R.; YAWRENT, V. The Strategic Role of Content Marketing and Innovation in Influencing Consumer Purchase Decisions at JN Collection. INVEST : Jurnal Inovasi Bisnis dan Akuntansi, [S. l.], v. 6, n. 2, p. 276-283, 2025. DOI: 10.55583/invest.v6i2.1429. Disponível em: http://journal.al-matani.com/index.php/invest/article/view/1429. Acesso em: 9 jul. 2025.