Saraswati, W., Asiyah, S. and Basalamah, M.R. 2026. Halal Branding Strategy: The Impact of Halal Labeling and Endorsement. INVEST : Jurnal Inovasi Bisnis dan Akuntansi. 7, 1 (May 2026), 288-302. DOI:https://doi.org/10.55583/invest.v7i1.2083.