[1]
Kusumawati, R.D., Wibowo, A.P. and Dutt, H. 2026. Examining the Integrated Effects of Online Reviews, Sensory Branding, Digital Marketing, and Pop Culture on Consumer Purchase Decisions . INVEST : Jurnal Inovasi Bisnis dan Akuntansi. 7, 1 (May 2026), 404-420. DOI:https://doi.org/10.55583/invest.v7i1.2082.