[1]
Kaniawati, K., Hermina, N. and Iriani, Y. 2026. Product Innovation, Partnerships, Market Orientation, and Footwear SME Performance: The Mediating Role of Marketing Strategy. INVEST : Jurnal Inovasi Bisnis dan Akuntansi. 7, 1 (May 2026), 144-167. DOI:https://doi.org/10.55583/invest.v7i1.2059.