The Influence of Western Culture on The Behavior of Z Generation

Authors

  • Sitti Rahmah Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Virna Museliza Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Ratna Nurani Universitas Islam Negeri Sultan Syarif Kasim Riau
  • Devi Deswimar Universitas Islam Negeri Sultan Syarif Kasim Riau

DOI:

https://doi.org/10.55583/invest.v4i2.645

Keywords:

Western Culture, behavior, Generation Z

Abstract

This study aims to determine the influence of Western culture on the behavior of Generation Z in the city of Pekanbaru. And to find out that Western culture can influence the behavior of Generation Z in the city of Pekanbaru. The hypothesis was tested with a Simple Linear Regression Test, Partial Test Validity Test The results of his research based on statistical testers using the partial t test, showed that it had a t count value of 5.437> and T table 1.695 with a significance value of 0.000, namely (5.437> 1.695). So it can be concluded that Ho is rejected and Ha is accepted, meaning that Western Culture has a significant effect on Generation Z behavior in Pekanbaru city, meaning that if Western Culture advances, then Generation Za behavior will also change. Western Culture Variables have a positive and significant effect on the Behavior of Generation Z in the city of Pekanbaru with the appropriate significance value. There is a strong relationship between Western Culture on the Behavior of Generation Z in Pekanbaru City,

References

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Published

2023-08-30

How to Cite

Rahmah, S., Museliza, V., Nurani, R., & Deswimar, D. (2023). The Influence of Western Culture on The Behavior of Z Generation . INVEST : Jurnal Inovasi Bisnis Dan Akuntansi, 4(2), 600-608. https://doi.org/10.55583/invest.v4i2.645

Issue

Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi

Section

Articles

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Copyright (c) 2023 Sitti Rahmah, Virna Museliza, Ratna Nurani, Devi Deswimar

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.