The Influence of Word of Mouth, Brand Trust, and Product Quality on Repurchase Intention at Bumi Bali Supplier
DOI:
https://doi.org/10.55583/arsy.v7i1.1972Keywords:
word of mouth, brand trust, product quality, repurchase intentionAbstract
This study aims to examine the influence of Word of Mouth, Brand Trust, and product quality on repurchase intention at Bumi Bali Supplier. The research employed a quantitative approach with a purposive sampling technique, involving 100 consumers who had made purchases at Bumi Bali Supplier more than once. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results show that Word of Mouth has a positive and significant effect on repurchase intention (β=0.316, p=0.000). Brand Trust also has a positive and significant effect on repurchase intention (β=0.246, p=0.006). Product quality has a positive and significant effect on repurchase intention (β=0.186, p=0.013). Simultaneously, Word of Mouth, Brand Trust, and product quality have a significant effect on repurchase intention (F=246.342, p=0.000) with a coefficient of determination (R²) of 88.5%. These findings indicate that companies should focus on improving positive Word of Mouth, building Brand Trust, and maintaining product quality to increase customer repurchase intention.
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