Strategi Pengembangan Desa Wisata Alam Berbasis Digital Tourism Di Desa Bandur Picak, Kecamatan Koto Kampar Hulu, Riau
DOI:
https://doi.org/10.55583/arsy.v6i3.1709Keywords:
Strategi, Digital Tourisme, Pengembangan, Desa WisataAbstract
Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di Desa Bandur Picak, Kecamatan Koto Kampar Hulu, Kab. Kampar Riau. Beberapa keindahan dan kesatuan yang bisa dinikmati di lokasi Objek Wisata Air Sungai Merah dengan panjang lintasan tiga kilometer dan jarak tempuh tiga puluh menit. Air terjun Sungai Merah selain jernih dan sejuk juga dijamin bersih karena tidak ada aktivitas pembuangan limbah di bagian hulu sungai. Di sepanjang lintasan sungai, pengunjung bisa menikmati pemandangan alam, diantaranya berbagai bentuk bebatuan di dinding yang berada di sepanjang sungai. Namun ada beberapa permasalahan seperti jumlah kunjungan wisatawan disuatu kawasan wisata dapat disebabkan oleh beberapa faktor, salah satunya adalah kurangnya promosi dan pembangunan infrastruktur pariwisata yang belum maksimal. Untuk mengatasi permsalahan tersebut, Tim PkM Universitas Islam Riau memberikan solusi dengan strategi pengembangan objek wisata alam berbasis Digital Tourism. Kegitan ini menggunakan metode dengan berbagai tahapan seperti tahapan sosialisasi, penyuluhan, pelatihan, pelaksanaan luaran dan tahap monitoring dan evaluasi.
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Ghaderi, Z., Béal, L., Zaman, M., Hall, C. M., & Rather, R. A. (2024). How does sharing travel experiences on social media improve social and personal ties? Current Issues in Tourism, 27(21), 3478–3494. https://doi.org/10.1080/13683500.2023.2266101
Hernández Sánchez, N., & Oskam, J. (2025). A “new tourism cycle” on the Canary Islands: scenarios for digital transformation and resilience of small and medium tourism enterprises. Journal of Tourism Futures, 11(1), 6–22.
Keelson, S. A., Bruce, E., Egala, S. B., Amoah, J., & Bashiru Jibril, A. (2024). Driving forces of social media and its impact on tourists’ destination decisions: a uses and gratification theory. Cogent Social Sciences, 10(1), 2318878. https://doi.org/10.1080/23311886.2024.2318878
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Zindi, B., Ndhlovu, E., & Mhlanga, D. (2024). The Digital Evolution of Global Tourism and the Practical Lessons for African Small Businesses. In Sustainable Finance and Business in Sub-Saharan Africa (pp. 447–471). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-74050-3_22
